Aon has launched a new platform powered by artificial intelligence (AI) to assist commercial insurance brokers with placement strategies, risk analysis, and workflows, the global professional services firm announced on Monday, 23 June.
Using large language models and predictive analytics, Aon Broker Copilot is a platform designed to give brokers real-time insights into client priorities based on their market behaviour, the company said.
The company said it will initially be available in Aon’s U.S. National Property and London Global Broking Centre Property teams. The tool will later be extended to other business lines and geographies in 2025 to 2026.
Alongside Aon’s Risk Analyser—a repository of structured risk data—Aon Broker Copilot will gather data on quoted, bound, or declined submissions from clients on the platform. This would allow brokers to view how the global insurance market is pricing risk, according to Aon.
Clyde Bernstein, Aon’s Head of Placement Technology and Trading Analytics, stated: “For the first time, we’re capturing and structuring data across all submissions—quoted or not taken up—so we can provide brokers and clients with live intelligence of pricing, carrier appetite, and market sentiment.”
AI in the insurance value chain
High-quality and clean data is a crucial component of AI-driven decision-making across the insurance value chain. Industry experts stressed that without good data hygiene, insurers may face data bias, limited functionalities, and privacy risks.
For Joe Peiser, CEO of Commercial Risk at Aon, this move follows a “fundamental shift” in the industry involving AI and predictive broking.
“We’re redefining how capital matches risk, harnessing digital innovation to deliver faster, smarter solutions that help our clients tackle emerging challenges before they escalate,” Peiser said. “By staying ahead of new and evolving threats, we ensure our clients are resilient, informed and primed to grow in a world where their most valuable assets are now intangible, not physical.”
Aon’s Broker Copilot is part of the wider trend of AI programme deployment in the insurance industry. Earlier, Australia’s Suncorp also launched a generative AI tool to improve its claims processing.
