Price Forbes Singapore has appointed four senior executives to its newly formed treaty reinsurance team as part of its ongoing expansion in the region, appointing Bruce Ford, Goh Thian Leong, Mark Foster, and Florence Lam Puoy Yin in new roles, effective immediately, the broker announced on Monday.
Ford takes on the role as chief commercial officer of the reinsurance and wholesale business unit, reporting to Dick Heath, who was appointed managing director of reinsurance and wholesale in January.
Ford joins from Miller Singapore, where he was a treaty reinsurance executive. His past roles include regional head of treaty at Allied World Re, Australian CEO at St Paul Re, and Australian chief reinsurance officer, Asia Pacific at ACE.
Goh joins as head of specialty and also reports to Heath. He has five decades of experience in broking and underwriting, and was most recently treaty director at Gallagher, where he helped establish the treaty division and worked on systems, controls, and revenue growth across new product lines.
Foster now serves as head of treaty, also reporting to Heath. He has more than 40 years of experience, including two decades in Singapore, having held senior broking roles at Cooper Gay, Asia Re, and Gallagher, where he most recently served as director of reinsurance.
Finally, Lam joins as director of specialty, reporting to Goh. She has over 45 years of experience and was most recently divisional director, treaty broking and placements at Arthur J. Gallagher. She has also worked for Asia Reinsurance Brokers, Jardine Thompson Graham, Cigna Reinsurance Co, and Insurance Corporation of Singapore.
“We’re thrilled to announce the addition of four highly experienced treaty reinsurance producers, along with the recently appointed senior claims and actuarial specialists, making us a fully composite treaty broker in Singapore,” said Philip Johnson, CEO of Price Forbes Asia-Pacific. “We’ve assembled a market-leading team with exceptional expertise, and we’re excited about what they will achieve together as we continue to scale and strengthen our offering through 2026.”
Chris Bonard, president of Price Forbes Re, added that the move brings “leading independent treaty talent” into a “formidable team.”
“Asia Pacific is an important area of focus for us, and we are building a team of exceptional individuals that will see Price Forbes Re grow an exciting portfolio, whilst providing existing clients with exceptional service,” Bonard said.
