Allianz Trade’s Harry Edwards to take on new role as ASEAN Commercial Director

Allianz Trade announced on Thursday that Harry Edwards has been promoted to the role of ASEAN Commercial Director, effective 21 October 2024.

For his new role, Edwards will relocate to Singapore to oversee commercial activities in six ASEAN countries, including Singapore, Malaysia, Thailand, and Indonesia. He succeeds Céline Peredy, who has transitioned to the role of Strategic Account Director for Allianz Trade for Multinationals.

Edwards first joined Allianz Trade in 2015 as a New Business Underwriter in London. After more than six years, he moved to Dubai to serve as Head of Portfolio for the Gulf Cooperation Council (GCC) countries. Currently, he is Head of Distribution in the Middle East, focusing on sales activation, strategy, and product awareness.

“We are excited to have Harry joining us as the Commercial Director for ASEAN,” Domenico Lup, CEO of Allianz Trade in ASEAN, said on the appointment.

“As the dynamic ASEAN region continues to present unique opportunities and challenges, I am confident that Harry’s leadership and his extensive experience across diverse markets, especially in the fast-growing Middle East region, will play a pivotal role in expanding our commercial success and delivering exceptional value to our customers and partners,” Lup added.

Commenting on his new role, Edwards said, “Leveraging my experience across diverse markets and alongside the strong teams in place that we have in ASEAN countries, I believe that we have a bright future to shape and scale our growth ambitions.”