Emerging risks | Growth Opportunities | APAC Insurance

Monday, March 31, 2025

Emerging risks | Growth opportunities | APAC insurance

Monday, 31 March 2025

Life Insurance Association of Malaysia elects Ben Ng as President, Vibha Coburn as VP

Elections took place during LIAM's 51st AGM this week.

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Life insurance association of malaysia elects ben ng as president vibha coburn as vp  rein asia

The Life Insurance Association of Malaysia (LIAM) has elected Ben Ng—CEO of AIA Berhad, as its new President, and Vibha Coburn—CEO of Manulife Insurance Berhad—as Vice President. The elections took place during LIAM’s 51st Annual General Meeting on 26 March 2025.

Ng takes over from Raymond Lew, who served as LIAM President and Vice President for over five years. He brings over 30 years of experience in the life insurance sector and holds Fellow of the Society of Actuaries (FSA) and Fellow of the Casualty Actuarial Society (FCAS) qualifications. Since 15 August 2019, he has led AIA Malaysia’s insurance, takaful, and private retirement scheme businesses.

Coburn brings more than 30 years of experience in banking, insurance, and management consulting across Asia, Europe, and Australia. She joined Manulife on 1 October 2020 as Group CEO and Executive Director of Manulife Holdings Berhad and CEO and Executive Director of Manulife Insurance Berhad.

LIAM also introduced two new management committee members: Leong Su Yern, CEO of Etiqa Life Insurance Berhad, and Pauline Teoh, CEO of Zurich Life Insurance Malaysia Berhad, for the 2025/2026 term.

They join existing members of the committee: YBhg Dato Koh Yaw Hui, CEO of Great Eastern Life Assurance; Loh Guat Lan, CEO of Hong Leong Assurance; Patrick Cheah Gim Guan, CEO of Malaysian Life Re; Lim Eng Seong, CEO of Prudential Assurance; and Toi See Jong, CEO of Tokio Marine Life.

In its announcement, LIAM said the insurance industry remains “steadfast in its commitment to financial inclusion, supporting the national agenda to increase insurance penetration and narrow protection gaps”.

Mark O’Dell, LIAM CEO, added, “We continue to engage with the public through multiple platforms, implementing targeted education and awareness initiatives to improve financial literacy and enhance the financial well-being of Malaysians.”

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