AIA has announced the appointment of Melita Teo as Chief Executive Officer of AIA Philippines, effective 1 December 2023.
Teo, who currently serves as the Chief Customer and Digital Officer at AIA Singapore, has played a significant role in enhancing the company’s customer focus and digital strategy.
She is credited with reinforcing the company’s propositions in customer relations, brand, health, and wellness. Her tenure also saw the advancement of enterprise-wide analytics and the expedited delivery of a comprehensive digital experience for both customers and distribution channels.
Having been part of AIA for two decades, Teo has held a variety of key roles within the business, including Chief Operations Officer of AIA Singapore from 2016 to 2020.
Reflecting on Teo’s contributions, Wong Sze Keed, Chief Executive Officer of AIA Singapore, said, “I would like to thank Melita for her leadership and service to AIA Singapore.
Her invaluable contributions over the last two decades have placed AIA Singapore in the forefront of digital transformation where she has been instrumental in strengthening the customer and healthcare propositions; advancing enterprise-wide analytics capabilities and accelerating an integrated digital and marketing experience across customer and distribution channels.”
Wong conveyed her sentiments on the departure, expressing that Teo “will be missed by everyone” at AIA Singapore and extending best wishes for her future, stating, “I would like to wish her every success in her new role.”