High-net-worth, Life, Life and Health, News, Strategy

Sun Life sets up DIFC base to grow HNW presence in Middle East, Africa, and South Asia

Sameera Anand will take the helm as Senior Executive Officer for Sun Life in Dubai.

Nica Hanopol

December 19, 2025

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2 min read

Banner for 22nd SIRC: 'Capacity to Capability'—Building resilience through innovation; futuristic city skyline with a glowing highway; Nov 1–5, 2026 at Sands Expo & Convention Centre.

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.