Sun Life has launched operations in the Dubai International Financial Centre (DIFC), the company announced in a press release on Thursday, 18 December.
The move aims to give the firm direct access to local and regional brokers, as well as high-net-worth (HNW) and ultra-high-net-worth (UHNW) clients across the Middle East, Africa, and South Asia.
Following the approval from the Dubai Financial Services Authority, the life insurer is expected to begin operations in the new office in December, headed by Senior Executive Officer Sameera Anand.
Prior to joining Sun Life, Dubai-based Anand worked at Charles Monat Associates as a Senior Director for nearly six years. She also previously served as an AVP and Representative for India at the DIFC Authority.
Commenting on the announcement, Sujoy Ghosh, who was appointed as Sun Life CEO for High Net Worth in November, highlighted that the expansion enables the firm to reinforce its position in the HNW segment.
“DIFC’s legal and regulatory clarity, tax efficiency and modern infrastructure give Sun Life confidence to grow their regional presence and access emerging markets from the Centre,” Ghosh said.
Throughout 2025, major life insurers across Asia have strategically focused on targeting HNW and UHNW. These include Prudential Singapore, AIA Hong Kong, Chubb Life, HSBC Life, and FWD.
