FWD Group has extended its collaboration with JA Worldwide for another three years, aiming to reach 40,000 more students across Asia by the end of 2027 through the JA SparktheDream financial literacy programme.
Developed for students aged nine to early teens, the programme delivers financial education integrated with social and life skills through classroom sessions, digital tools, and interactive activities. It is currently active in eight Asia-Pacific markets: Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. FWD volunteers support the sessions.
In its next phase, the initiative will also include new components to promote mental health resilience and expand engagement with parents and educators.
Between 2022 and 2024, the programme reached more than 37,000 students. More than 1,650 students also participated in the JA SparktheDream Social Challenge, designed to apply financial literacy to real-world problem-solving.
Cathy Knezevic, Group Chief Corporate Affairs Officer at FWD Group, said: “We know that financial literacy helps people to make better decisions for their future, empowering them to celebrate living. It’s also an important enabler for long-term economic and social development in the community. That’s why we’re delighted to continue our partnership with JA. We want to help more children to gain these skills early in life, to support their well-being later in life.”
JA Worldwide CEO Asheesh Advani added: “As we embark on this next phase, we look forward to deepening our impact and enabling even more young people to become financially capable and socially conscious individuals.”
The JA SparktheDream programme was co-developed by FWD and JA and initially piloted in Hong Kong and Singapore in 2022. Over its first three years, the initiative delivered nearly 900 classes with the support of more than 800 FWD employees.
