AIA Group has appointed former HSBC insurance chief Edward Moncreiffe as regional chief executive for India, Sri Lanka, Australia and New Zealand, effective 2 November, the insurer announced on Friday. Moncreiffe will join AIA’s Group Executive Committee and report to Lee Yuan Siong, group chief executive and president.
He joins after more than 15 years with HSBC, where he most recently served as chief executive officer, insurance. In that role he ran the life and health insurance business in Hong Kong, Macau, the Chinese Mainland, Singapore, India, Malta, Bermuda and Mexico, along with the bank’s insurance distribution units worldwide. Before that he was chief executive of HSBC Life in Hong Kong and Macau.
He brings 20 years of leadership experience across insurance, wealth and strategy roles in the UK, Europe, Latin America and Asia. He has also chaired the Hong Kong Federation of Insurers, and represents Asia-Pacific on the Executive Council of the International Insurance Society.
“Edward brings deep insurance expertise, extensive international experience and a strong track record of growing businesses and strengthening market positions,” Lee said. “His understanding of customers and distribution, together with his experience across insurance and wealth, will be highly relevant as he works with our market leadership teams to build on the strong foundations of our businesses and accelerate their next phase of growth.”
Speaking on his new role, Moncreiffe said the four markets he will oversee “each have distinct strengths, priorities and opportunities”.
Moncreiffe’s move to AIA follows his exit from HSBC, which he confirmed on 31 August. The bank split his global role between Daisy Tsang, chief executive of HSBC Life Hong Kong, and Kai Zhang, head of international wealth and premier banking for Asia. Both became co-chief executives of the insurance business while keeping their existing roles.
AIA’s value of new business rose 10% to US$3.21bn in H1 2026 on a constant exchange rate basis, or 14% excluding Thailand.
