Despite the weaker Asia performance, the reinsurer is eyeing expansion into China, India, and Southeast Asia under its new VIGRe28 strategy, as it prepares to open a Singapore office.
The individual agent channel, which remains the primary driver of value creation, accounted for 85.9% of total VNB in 2025, contributing 39.3bn yuan, up 25.5% year on year.
Group life insurance and reinsurance segments posted strong growth, offsetting flat insurance revenue and losses in Hong Kong property and casualty operations.
Group’s record 2025 results set the stage for a pivotal year ahead, as the pan-Asian life insurer bets on AI, expansion across China’s provinces, and deepening wealth partnerships.
Sunshine Insurance Group’s 2025 results were led by strong growth in life insurance, with the group also shifting its P&C portfolio further toward non-motor lines.
While bancassurance new business profit powered Prudential's FY2025 growth, the group has flagged transforming the agency channel as its "number one priority".
