Feature

Japan’s life and health sector ripe for innovation as competition heats up

Despite demographic challenges, opportunities exist for local and overseas insurers willing to embrace innovation.

By Blake Evans-Pritchard

December 18, 2023

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6 min read

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.