Bancassurance, Life and Health, News, Results

Hong Kong competition erodes Sun Life’s Asia new business CSM despite 19% sales rise

Strong sales momentum in Hong Kong, alongside growth in India, Malaysia and Indonesia, helped offset pressure on new business margins.

Reih Angeles

August 7, 2026

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3 min read

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September