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Global: Insurance sports sponsorship tops US$1bn in 2023, led by AIA

A surge in a volume of sponsorship deals has pushed the insurance sector's spending on sports sponsorships past US$1bn, with a notable increase in football partnerships, reports GlobalData.

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August 17, 2023

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3 min read
The Inaugural Recognising excellence in Asia's insurance industry Find out more → Entries close
28 August
Banner for 22nd SIRC: 'Capacity to Capability'—Building resilience through innovation; futuristic city skyline with a glowing highway; Nov 1–5, 2026 at Sands Expo & Convention Centre.
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The Inaugural Recognising excellence in Asia's insurance industry Find out more → Entries close
28 August
Banner for 22nd SIRC: 'Capacity to Capability'—Building resilience through innovation; futuristic city skyline with a glowing highway; Nov 1–5, 2026 at Sands Expo & Convention Centre.

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