Marketing strategy – (Re)in Asia

Emerging risks | Growth Opportunities | APAC Insurance

Friday, September 11, 2026

Marketing strategy

guy-carpenter-officially-becomes-marsh-re

Guy Carpenter officially becomes Marsh Re

September 1 2026

The switch retires a name used in reinsurance broking for more than 100 years and follows Marsh McLennan's own move to a single group brand.

Allianz Worldwide Partners Japan rebrands to Allianz Partners

July 16 2026

The move aims to simplify customer and partner interactions by aligning business with the group’s architecture as part of its "One Brand Strategy."

msig-malaysia-pledges-us25k-to-support-underprivileged-students

MSIG Malaysia pledges US$25k to support underprivileged students

May 20 2026

Support through the MyKasih programme will help fund cashless bursaries and student development activities for 89 students at SK Bukit Tadom in Banting during the 2026 academic year.

msig-football-association-of-singapore-seal-three-year-pact-to-strengthen-local-football

MSIG, Football Association of Singapore seal three-year pact to strengthen local football

April 7 2026

The general insurer is supporting youth development and national teams in a bid to boost long-term growth of the sport in the country.

zurichs-singapore-and-malaysia-units-support-displaced-families-through-project-1000-partnership

Zurich's Singapore and Malaysia units support displaced families through Project 1000 partnership

March 16 2026

Zurich's cross-border collaboration backs Guinness World Record holder Natalie Dau's "Breaking 8" challenge, channelling funds toward displaced families and marginalised children across Southeast Asia...

bowtie-opens-headquarters-in-wan-chai-as-vhis-volumes-rise

Bowtie officially opens 'Bowtie Life Insurance Tower' HQ in Wan Chai

February 26 2026

Found in the building is 'Bow Coffee', the insurer's cafe concept that aims to offer “pressure-free” walk-in support and information space.

generali-undp-advance-msme-resilience-efforts-across-asia

Generali Asia sponsors Italy’s national cricket team for T20 World Cup debut

February 4 2026

Generali Asia looks to boost brand visibility with sponsorship for Italy’s national cricket team at its first ICC Men’s T20 World Cup outing.

Photo of Petronas Tower and city in Malaysia.

Lockton takes majority stake in rebranded Lockton Sime Insurance Brokers

January 15 2026

Sime will remain a minority shareholder in the restructuring.

bowtie-unveils-life-insurance-tower-in-hong-kong

Hong Kong's Bowtie secures naming rights for new Life Insurance Tower headquarters

December 12 2025

The digital insurer has signed a five-year, seven-floor lease on Johnston Road in Wan Chai to anchor its next stage of growth.

aia-renews-tottenham-hotspur-deal-steps-back-from-front-of-shirt-shirt-sponsorship-after-2027

AIA renews Tottenham Hotspur deal, steps back from front-of-shirt shirt sponsorship after 2027

November 5 2025

AIA and Tottenham Hotspur Football Club have been in partnership since 2013.

bupa-hong-kong-expands-health-and-wellness-outreach-with-new-zealand-rugby-partnership

Bupa Hong Kong expands health and wellness outreach with New Zealand Rugby partnership

March 26 2025

Bupa serves as the global healthcare partner for the All Blacks and Black Ferns Sevens.

AIA Singapore_

AIA Singapore to offer free personal accident insurance for participants, spectators of HYROX event in June

March 21 2025

10,000 participants of HYROX Open Asian Championships 2025 to be offered free PA&H coverage for the month of June.

1 2 Next

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September