The deal forms part of Prudential's broader India strategy, alongside its health insurance venture and minority holdings in ICICI Prudential businesses.
Regional insurers have proved AI can improve existing processes, but the technology's full promise lies in the harder work of making it core to how they operate.
Group says it aims to build a larger, technology-driven life insurer focused on profitability, operational efficiency and ageing-related insurance demand.
Life insurance growth remained subdued in H1, while health and non-motor business supported gains in the non-life sector amid sweeping regulatory changes.
