However, only around 1 in 10 life and health policies are purchased through direct digital channels, as buyers continue to seek human advice before committing.
Authorities warned against imposing uniform requirements on agents or suggesting contract terminations without sufficient consultation as the industry implements post-scandal reforms.
Ajay Seth says IRDAI has checked its industry-sourced data repeatedly and will accept a better interpretation if one comes through the consultation with evidence to support it.
