The incorporation of Mahindra Manulife Insurance marks an early step in the companies push to address India’s protection gap with a digital-first model.
Persistent underwriting losses and high distribution costs weigh on India’s general insurers, with direct models and customer ownership seen as key to improving economics.
Under the proposed model, channels that require greater involvement in customer onboarding, advice, and ongoing servicing are expected to attract relatively higher payouts.
He brings over 15 years of experience across insurance, financial services, and digital distribution, with prior stints at Liberty Mutual Insurance and Manulife.