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Direct customer ownership key to improving profitability for India’s general insurers — Praxis

Persistent underwriting losses and high distribution costs weigh on India’s general insurers, with direct models and customer ownership seen as key to improving economics.

Vipal Durge

May 25, 2026

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4 min read

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25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September