Life and Health, Market report, Marketing strategy, News, Non-life, Strategy

Global: Insurance sports sponsorship tops US$1bn in 2023, led by AIA

A surge in a volume of sponsorship deals has pushed the insurance sector's spending on sports sponsorships past US$1bn, with a notable increase in football partnerships, reports GlobalData.

Editorial team

August 17, 2023

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3 min read

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25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September