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Insurtech Novidea appoints Oren Leshem as VP of Sales for APAC and MENA

Leshem expands remit, with Novidea eyeing growth across the regions.
Insurtech novidea appoints oren leshem as vp of sales for apac and mena  rein asia
April 4, 2025

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1 min read

Insurtech Novidea has appointed Oren Leshem as Vice President of Sales for the Asia-Pacific (APAC) and Middle East & North Africa (MENA) regions, including Israel.

In the new role, Leshem will oversee Novidea’s sales and growth strategy across both regions, manage strategic customer relationships, expand the company’s presence in emerging markets, and lead the development of regional sales teams.

Leshem was co-founder & CEO of Docomotion, a technology company acquired by Novidea in July 2024. He will continue in that position alongside his new role.

“We are confident that Oren is the right person to drive our growth in APAC and MENA while continuing to develop strategic relationships with our existing customers and expanding our client base in these regions,” said Jeffrey Heine, Chief Revenue Officer at Novidea.

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