LIA Singapore has re-elected its 2026–2027 management committee and used its annual luncheon to launch a financial literacy programme for Gen Z students, signalling that consumer education will remain a central industry priority in its new term.
The Life Insurance Association, Singapore, said the full committee will serve a second term together, led again by AIA Singapore chief executive Wong Sze Keed as president, with Prudential Singapore chief executive Chan San San and Great Eastern group chief executive Gregory Hingston continuing as deputy presidents.
Income Insurance chief executive Andrew Yeo remains secretary, HSBC Life Singapore chief executive Harpreet Bindra stays treasurer, while Manulife Singapore chief executive Benoit Meslet, Singlife group chief executive Pearlyn Phau and Tokio Marine Life Insurance Singapore chief executive Alistair Chamberlain continue as members.
Alongside the committee announcement, LIA Singapore said it will launch a series of financial literacy workshops with the Singapore College of Insurance for Gen Z students at institutes of higher learning. The programme will begin in April with in-person sessions at ITE College Central and Republic Polytechnic, before expanding through social media content aimed at younger audiences.
Unlike more theory-led financial literacy efforts, the workshops are pitched around practical issues facing younger adults, with modules including “Adulting with Your First Paycheck” and “Fall in Love and Not in Debt”.
Wong said: “Life insurance, while essential, is too often overlooked in the financial planning journeys of many young people. Our goal is to help the younger generation truly understand its importance and how it fits into their financial future.”
She added that the workshops would be designed around feedback from participating schools and that “our curriculum is practical, engaging and truly relevant to today’s youth”.
In her speech, Wong said the association wants to make financial education more accessible as young adults enter the workforce and take on greater financial responsibility. “We’re turning ‘adulting’ from a source of anxiety into a position of strength,” she said.
She also said the sessions would be free for students and would be delivered in person, either on campus or, where requested, at insurers’ offices, to provide workplace exposure.
Beyond the Gen Z programme, the committee said its priorities for the new term include broader public education on wealth and health protection, as well as working with stakeholders to support the long-term sustainability of Singapore’s healthcare ecosystem.
The association linked the new push on financial literacy to a stronger year for the sector. Wong said Singapore’s life insurance industry recorded 11.3% growth in 2025, with total weighted new business premiums reaching S$6.53bn, while total sum assured rose 3.1% year on year.
LIA Singapore also said it would continue reviewing investment-linked policies with a focus on fair-dealing outcomes and step up education on Integrated Shield Plans and riders, as medical inflation remains a pressure point for insurers and consumers.
