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Prudential Q1 APE sales rise 6% to US$1.823bn

Hong Kong, Mainland China and Malaysia delivered double-digit new business profit growth, lifting group margin to 38% as APE sales rose to US$1.823bn.

Reih Angeles

April 30, 2026

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3 min read

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September