Etiqa Insurance Singapore has appointed Claudia Soh as chief executive officer, effective 14 August, the company said on Friday. Soh had served as acting CEO for the past six months while remaining chief financial officer.
Soh has more than 20 years’ experience in financial services and insurance, spanning finance, strategic planning, risk management, mergers and acquisitions, investor relations and auditing. She joined Etiqa in April 2022 and had previously worked as chief risk officer at AXA Singapore and chief internal auditor at Great Eastern, where she spent 13 years. She earlier worked at the Monetary Authority of Singapore.
“We are delighted to formally appoint Claudia Soh as CEO of Etiqa Insurance Singapore,” said Kamaludin, group chief executive officer of Etiqa Insurance and Takaful. “Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience. Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore.”
Soh takes the role vacated by Raymond Ong, who earlier this year moved to Tokio Marine Life Insurance Singapore as CEO after more than five years leading Etiqa’s Singapore business.
Her formal appointment follows Maybank’s agreement on 3 August to take full control of Etiqa by buying out Ageas’ remaining 30.95% stake for RM4.83bn (US$1.18bn), a deal expected to complete in 2026 subject to regulatory approval.
Maybank has said full ownership would give it greater flexibility to develop regional wealth propositions and strengthen bancassurance distribution across Southeast Asia, with takaful named a strategic priority.







