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Prudential Singapore appoints Citi exec as new CEO

Chan San San set to lead Singapore operations from September 2024, pending regulatory approval.
Prudential singapore appoints citi exec as new ceo  rein asia
June 27, 2024

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2 min read

Prudential on Thursday (27 June) announced the appointment of Chan San San as Chief Executive Officer of Singapore, effective September 2024 and pending regulatory approval.

Chan brings a wealth of experience from her 20-year tenure at Citi, where she served in various senior positions. She will be stepping into the position of CEO, taking over from Dennis Tan, who currently holds the dual role of Singapore CEO and Managing Director of the Strategic Business Group.

Tan will continue as SBG MG, overseeing Singapore, Thailand, and Vietnam, with Chan reporting to him, Prudential said. He will also continue as Singapore CEO until Chan officially starts.

“The appointment of a new CEO, fully focussed on driving Prudential Singapore’s objectives, reflects the significance of the Singapore business and the Group’s strong intent to support it,” the insurer said.

In her new role, Chan will oversee Prudential Singapore’s distribution network, comprising Prudential’s tied agency and financial advisory arm, Prudential Financial Advisers Singapore.

Chan has been serving most recently as Managing Director, Global Market Manager at Citi Private Bank, working with ultra-high-net-worth clients, their families, and family offices in Singapore, Malaysia, and Thailand, Prudential said.

“I am delighted to welcome San San to Prudential,” Tan said. “She brings extensive regional experience to the table, with a deep understanding of customers, paired with a breadth of consumer financial services experience in Singapore.”

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