SAP, an enterprise software company, has appointed Verena Siow as regional president for APAC, effective immediately, the company said in a press release on Thursday.
Based in Singapore, she will lead the company’s operations in the region, with a focus on customer outcomes and business transformation initiatives.
Siow has been with the company for around 15 years and most recently led the company’s business suite operations in APAC. She has also previously served as its president and managing director for Southeast Asia.
Before joining SAP, she held leadership roles at field service management firm ClickSoftware, where she was vice president of sales for Asia Pacific. Her earlier experience includes roles at RegiSoft, Newgenpay and Med On Web Inc.
Verena Siow succeeds in the role as SAP continues to operate across markets including Australia and New Zealand, Greater China, India, Japan, South Korea and Southeast Asia.
Its insurance customer base in Asia Pacific includes organisations such as Tokio Marine and Nichido Fire Insurance and Malaysia’s Tune Protect Group.
