Accident and Health, Digitalisation, Group medical, Life and Health, Non-life, People, Rates/premiums, Strategy

Bupa Global names Alison Massey as General Manager for Asia

Massey brings more than two decades of experience to the role, having previously scaled Now Health International across nine markets and led customer innovation at HSBC.

Vipal Durge

March 25, 2026

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2 min read

Banner for 22nd SIRC: 'Capacity to Capability'—Building resilience through innovation; futuristic city skyline with a glowing highway; Nov 1–5, 2026 at Sands Expo & Convention Centre.

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

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