High Net Worth Insurance in Asia | Strategies for Insurers

High-net worth.

Coverage, analysis, and market impact across APAC insurance.

Features and key stories

Hong Kong skyline with skyscrapers and Victoria Harbour, reflecting Asia's HNW insurance race.

Two men in dark suits with yellow ties stand in front of a Sun Life Private Wealth backdrop with slogan, posing for a photo at a formal event.

Hong Kong new life sales jump in 2025 as HSBC retains lead, rivals narrow gap

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Asia's HNW insurance race intensifies as insurers compete on scale, service and global reach

As the region's wealthy population expands, insurers are investing in global HNW platforms and bigger underwriting limits while navigating emerging risks from premium financing and portfolio concentra...

"Client globality": Sun Life rewires HNW business into single global platform

Sun Life Private Wealth links Bermuda, Hong Kong, Singapore and Dubai into one platform as Asia's wealthy spread assets across jurisdictions.

AXA bets on one-stop-shop model, specialty expertise to crack Asia's HNW insurance market

AXA Global Private is banking on its group-wide specialty capabilities to carve out a niche in a segment where rival carriers are already fiercely competing for wallet share.

Hong Kong new life sales jump in 2025 as HSBC retains lead, rivals narrow gap

Direct new individual business premiums rose 50.7%, while policy numbers grew 10.5%.

Manulife Singapore sets new world record with US$300m HNW life insurance policy

The insurer breaks an earlier record held by HSBC Hong Kong, which issued a US$250m policy in February 2024.

2025 outlook: Trump, India, and easing the insurance talent shortage

The new US President is the biggest unknown this year for Asia Pac insurers but opportunities also exist in India and embedded insurance.