Bancassurance, Distribution, Life, Life and Health, News, Non-life, Regulatory

India moves to rein in insurance mis-selling by banks with sweeping marketing reforms

With banks accounting for 32.5% of life individual new business premium and meaningful shares in group, general and health lines, the reforms could materially reshape India’s bancassurance distribution model from July 1, 2026.

Vipal Durge

February 25, 2026

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5 min read

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September