Prudential Financial Advisers Singapore (PFA) has appointed Yuting Lim as chief executive officer, the company announced on Wednesday.
Lim has been with Prudential Assurance Company Singapore since 2010 and has held roles across Prudential Singapore, PFA and the wider Prudential Group.
He joined PFA as head of distribution in 2024. In that role, he helped drive business growth, strengthen governance standards and advance the firm’s adviser proposition, the company said.
Commenting on his appointment, Lim said: “I look forward to working closely with our corporate colleagues and financial representatives to build on PFA’s strong foundation, strengthen our capabilities, create new opportunities for growth, and deliver greater value for our customers.”
His appointment follows other recent leadership changes within Prudential Singapore, including the appointment of Manu Tandon as chief health and protection officer and the promotions of Jimmy Wang to chief actuary and Lee Jiat Liauw to chief product officer.
