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Prudential appoints John Cai as Regional CEO as part of Asia leadership restructure

Solmaz Altin, Regional CEO for Growth Markets, to leave the business, with Cai appointed in new regional CEO role for Malaysia, Indonesia, Vietnam, and Agency.
Prudential appoints john cai as regional ceo as part of asia leadership restructure  rein asia
April 3, 2025

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2 min read

Prudential has announced the appointment of John Cai as Regional CEO for Malaysia, Indonesia, Vietnam, and Agency, effective 7 April.

His appointment follows Solmaz Altin’s decision to return to Europe for family reasons, the business said in a media release.

Altin, who served as Regional CEO for Growth Markets, Health, and Agency, will stay with the company until the second half of 2025 to ensure a smooth transition.

As a result of the change, Prudential has restructured its executive committee to create two new regional CEO roles, the first filled by Cai and the second a Regional CEO for India, Africa, Philippines, Cambodia, Laos, and Myanmar, with responsibility for Health, which will be announced in due course.

Hong Kong-based Cai brings over 20 years of experience to the role, in which he will report to Prudential plc CEO Anil Wadhwani.

He joins from China Pacific Life, where he was also CEO and his previous roles include Group Regional Chief Executive of AIA and CEO of AXA Hong Kong.

“In John, we have hired a true industry expert,” Wadhwani says. “The wealth and breadth of his experience will be a real asset to us and we look forward to welcoming him to the business.”

Wadhwani also commented on the departing Altin, noting he had driven growth and profitability in 15 markets in the region, including a “significant turnaround” in Indonesia.

“His work has undoubtedly set the foundation for our future success. He has been a valued member of the Prudential family and we wish him the greatest success in his future endeavours,” Wadhwani said.

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