Conduct risk, Life, Life and Health, News, Op Risk, Risk

Prudential Life Japan appoints external panel to probe sales misconduct, new CEO vows cultural reset

The firm's new CEO, Hiromitsu Tokumaru, said it would overhaul its life planner model and pay structure to curb aggressive sales pressures following the fraud scandal.

Reih Angeles

February 11, 2026

•

4 min read

(Re)in AsiaSIRC 2026 Hub

(Re)in AsiaSIRC 2026HubExplore the hub →

Unlock this insight for free

14 days of access to (Re)in Asia’s premium intelligence
Free daily briefing in your inbox each morning
No credit card required

Already have an account? Sign in →

(Re)in AsiaSIRC 2026 Hub

(Re)in AsiaSIRC 2026HubExplore the hub →