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Prudential Life Japan appoints external panel to probe sales misconduct, new CEO vows cultural reset

The firm's new CEO, Hiromitsu Tokumaru, said it would overhaul its life planner model and pay structure to curb aggressive sales pressures following the fraud scandal.

Reih Angeles

February 11, 2026

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4 min read

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September

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Market conditions continue to evolve as businesses review their priorities and plans for growth. The pace of change varies across the region, with local factors shaping how organisations respond.

Attention is turning to the balance between near-term opportunities and longer-term objectives. Decisions made today will help determine how businesses adapt as conditions develop.

While the outlook remains varied, the broader direction reflects a market adjusting to new demands. The implications will become clearer over time as plans move into practice.

New Standards.New Stage.Real Recognition. Entries Closing Soon. Apply now → Entries close
25 September