Sun Life has appointed Mahima Tankha Marwah as its new Chief Client Experience and Marketing Officer for Asia, effective 15 March 2024, according to a company announcement.
Marwah joins from FWD, where she served for over 8 years, most recently as Vice President, Digital Bancassuarnce. She brings to her new role two decades of experience in the insurance sector across life, health, and general insurance, including time at Allianz Asia Pacific in Singapore and Baja Allianz General Insurance in India.
In her new role, she will be responsible for leading the client and marketing strategy across Asia to grow the brand, deepen client engagement, and help with product innovation to meet client needs.
David Broom, Chief Client & Distribution Officer for Asia at Sun Life, commented, “I’m thrilled to welcome Mahima to the team. Her extensive experience and proven track record in brand and product marketing, customer experience and insights, and digital sales will enhance how we connect with our clients and ensure we continue to deliver exceptional experiences and drive growth across Asia.”
On her new position, Marwah said, “I am excited to join Sun Life to continue to grow their world-class Client Experience and Marketing function. I am excited to work with new colleagues across Asia to drive business growth and deliver solutions that will help client’s meet their health and wealth goals.”
