Sun Life names Patrick Wei as Chief Distribution Officer, Asia

Sun Life has named Patrick Wei as its new Chief Distribution Officer for Asia, effective December 1 2023.

He will oversee the company’s distribution strategy, manage distribution channels, and spearhead the integration of digital technologies, with the overall ai mof bolstering growth throughout the region.

Wei has three decades of experience, serving in prominent distribution positions at companies including Gigacover and Aviva.

David Broom, Sun Life’s Chief Client & Distribution Officer for Asia, expressed enthusiasm for Wei’s appointment, “I’m delighted to welcome Patrick to the team. He has a proven track record of developing and implementing strategic distribution plans tailored for a diverse set of Asian businesses. His expertise will be invaluable as we continue to grow our channels and better serve the needs of our Clients in Asia.”

Wei steps into his new position at an opportune time as Sun Life concentrates on augmenting its services to clients and embracing digital avenues to improve the distribution process.

“I am thrilled to be joining Sun Life as they embark on their next chapter of growth and innovation. I am personally aligned with Sun Life’s commitment to create client impact and help people achieve lifetime financial security and live healthier lives,” said Wei.

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